Franco Cinelli & Funzion (aka Alejandro Mosso) have created 2 dance music hits for the AIRDROP imprint. First released on vinyl in a limited edition of 500 copies with art by Cocobula. It will be hitting digital a few weeks later and will be available through the AIRDROP widget store.

The strategy of releasing vinyl before digital has now become standard amongst the top indie electronic music labels, rewarding the “vinyl tribe” for its fidelity to a legacy that technology risks destroying. At Loud Feed we hope that the vinyl tradition will continue and that we can help it continue to exist, possibly using our tools to build sales and bundle digital and vinyl into a single product. Even the most die hard turntablelists have ipods…

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If you have not realized that search engine ranking makes a big difference then maybe we should send you to Music Biz Camp. When googling “AIRDROP Records”, the top 5 results are going to have significantly more exposure than any of the others.

Social media like Facebook, Myspace, Twitter and Loud Feed have certain advantages when it comes to search, one of them being that they are overarching-umbrella brands under which others can regroup. So the fact that Myspace has over 1 million bands, gives some extra clout to each and all of them when using search, inevitably helping myspace place closer to the top as well.

Maybe Loud Feed has not beaten myspace yet, but the fact that we are already ahead of Twitter and Facebook must stand for something, and if not at the very least, a bit of pride. Especially, considering we also know that AIRDROP was on Twitter and Facebook before joining Loud Feed.

You can get your band or label on Loud Feed to see if it improves your presence in top search results. At least Loud Feed can get you integrated with google analytics to analize the geography of the traffic coming to your page, making it much easier to justify tours in Eastern Europe, Japan or elsewhere, because you will know where to find your fans.

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