Ron Suarez, Ph.D., CEO and President

• Over 20 years experience managing software development
• Founded (1988) and sold (1998) Arbor Intelligent Systems, Inc. for over $3M (software consulting in Power Industry, Manufacturing, Telecommunications, Banking & Finance)
  
• Managed large scale digital asset management (DAM) projects for JSTOR and Proquest (world’s largest online libraries)
• Founded MediaRica with a focus on syndicating (RSS) audio and video (rich media)
• First person to use podcasting for fans to preview music before a show by encoding event metadata into the MP3 – ID3 tags (May, 2005 Detroit Electronic Music Festival)
• Former Psychology Professor with expertise in usability, information architecture, user experience (UX), certified by IBM (Rational) in object oriented analysis and design for large scale projects
• DJ and Host for Network Downtown
• Elected to Ann Arbor City Council

A continuous theme throughout projects that Ron manages has been to build technologies that enable people to work better, faster and cheaper by first studying the underlying business processes and then engineering flexible solutions. For example, when building a Macintosh Graphical User Interface for a process monitoring system at a coal fired electric power plant in 1989 (Dayton Power & Light), Ron realized that capturing all of the details of power plant operations such as start up and shut down and then encoding it into the software would take too much time and effort. So, instead Ron designed a system that enabled plant operators to scan in engineering diagrams of the plant and associate diagram elements using “drag and drop” for any of 10,000 values (voltages, temperature, etc.). Thus, years before web browsers existed, Ron gave plant operators with a high school education the ability to build their own “web like” interface to the power plant and thus create their own manuals for starting up and shutting down turbines. During 1992 – 1995, Ron managed a project that completely revolutionized how Ford Motor Company handled their design document versioning process for new automobiles. Working with a Mathematician and employing predicate calculus, Ron helped design a Feature Definition Language that limited descriptions of how auto parts connected by using only seven verbs in the requirements documentation stage, which greatly simplified a system still in use today at Ford by tens of thousands of employees worldwide.

Stephen Suarez, Product Manager
Graduated from the University of Michigan with a bachelors degree in Industrial and Operations Engineering in 2004. This degree provided a solid basis for Human Factors in computing systems as well as the design of systems for optimal efficiency. After graduating, Stephen worked in the Intellectual Property department of Wilmer, Cutler, Pickering, Hale and Dorr LLP, a top tier New York law firm as a project assistant. He then moved on to Investment Technology Group, a technology based brokerage firm on Wall Street where he provided high level transaction cost analysis presentations to clients. Stephen also designed and oversaw the implementation of an automated system for the production and delivery of quarterly reports. As Product Manager for Loud Feed, Stephen defines our iterative incremental development process by creating milestones for the Loud Feed product. Stephen is also in charge of User Experience for the Loud Feed product and consulting projects including user interface design and usability testing. In addition, Stephen works with Google Analytics to report on user behavior at sites for our clients and thus improve conversion rates through the sales funnel.

Mohan Kartha, Server Side Seer
Mohan Kartha began his computing career two decades ago with the last 12 years focused on professional consulting and software product development.  Early involvement in the Internet and enterprise databases lead him to co-found his first consulting firm in 1995, focused on data warehousing and Internet application development.  Since then his endeavors have centered on leveraging database and Internet technologies to build innovative solutions such as online purchasing exchanges, HR training, sales tracking, and online quality control systems.  He has been an Oracle Business Partner since 1996 and was an early advocate of running Oracle databases on Linux.  In 1998, he co-founded Syntech Development, and established an internet co-location facility to host his client’s database servers and applications on the internet.  Over the past five years, Mohan has been engaged in software and technology startups, helping to  architect and construct the flagship products for Fullscope, EPAC/DET, MediaTray, NetPOS, Compendia Biosciences, and Nephrion.